A personal brand to a 95 site score and 294 referring domains

Sara Gullickson is a recognized cannabis-industry operator and author. DigitalShyft turned a personal brand into a search asset that carries real authority.

294

Referring domains

+42% vs 90 days ago

+47%

Search impressions

period over period

+36%

Search clicks

period over period

Site health score

out of 100

The challenge

Personal brands often have social reach but no durable search footprint — and in cannabis, search is where the buyers with intent actually are.

What we did

Built topical authority around Sara’s areas of expertise and turned them into rankable content.
Ran a referring-domain program that reached 294 linking domains, up 42% in a quarter.
Lifted clicks 36% and impressions 47% while pushing average position up 76%.

The result

A 95 site health score, 294 referring domains, and clicks and impressions up 36% and 47% — a personal brand that now earns search authority, not just followers.

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