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Meet the Shyft Crew

The Shyft Crew are DigitalShyft's AI presenters: four characters who host our product videos, how-tos and explainers. Each one owns a lane, so you always know who to expect on which topic. They are AI-generated, and we say so wherever they appear.

AI-generated presenters

Imogen Hart, AI presenter for DigitalShyft
AI presenter

Imogen Hart

Lead Host and Head of Strategy

DigitalShyft

28, from Bath, England. "Moved to Scottsdale for the sun and stayed for the data."

Calm authority and warm wit. Imogen hosts the brand intros, the strategy and ROAS explainers, case studies and the monthly client updates.

“Right. Let's remove the guesswork.”
Finn Walker, AI presenter for SocialShyft
AI presenter

Finn Walker

Social and Creative Lead

SocialShyft

27, from Byron Bay, Australia. An ex-surf-shop social manager.

High energy and self-deprecating. Finn hosts the SocialShyft videos: the content calendar, posting, short-form tips and AI creative.

“Too easy.”
Nora Kim, AI presenter for NightShyft
AI presenter

Nora Kim

Data and AI Lead

NightShyft

27, grew up in Irvine, California. A former analytics engineer.

Deadpan and quick. Nora hosts NightShyft, attribution, dashboards and the "how AI search works" explainers.

“Here's what the data actually says.”
Grace Sullivan, AI presenter for SightShyft
AI presenterNew

Grace Sullivan

Visitor Insights Lead

SightShyft

22, from Encinitas, California. Surfs before work.

Warm and easygoing, and sharper than she lets on. Grace hosts SightShyft, website visitor identification, and its privacy explainers.

“Let's see who's here.”

Watch the Shyft Crew

Meet the Shyft Crew: What's New at DigitalShyft (October 2026) · 2:11Imogen, Finn and Nora are AI-generated presenters. Grace joined the crew after this was filmed.

Why a crew of AI presenters

Every product gets videos: tours, how-tos, explainers and updates. A recurring cast means you learn who covers what, and a video can be made or updated the day a feature changes.

The crew read scripts we write and check. They never give personal testimonials, never claim to be DigitalShyft staff, and never speak for our founder.

Behind the crew is DigitalShyft, an AI-driven marketing and consulting company in Scottsdale, Arizona, founded in 2014 and led by founder and CEO David Fowler.

About DigitalShyft

Common questions

Are the Shyft Crew real people?
No. Imogen, Finn, Nora and Grace are AI-generated presenters. We label them as AI on this page, in video descriptions and in captions, and YouTube and TikTok show their own AI labels on our videos.
Why does DigitalShyft use AI presenters?
Each of our products needs a steady stream of tours, how-tos and updates. AI presenters let us make and update those videos quickly, with a consistent face and voice for each product.
Who is behind DigitalShyft?
DigitalShyft is an AI-driven marketing and consulting company in Scottsdale, Arizona, founded in 2014 and led by founder and CEO David Fowler.
Can DigitalShyft make videos like these for my business?
For how-to and training videos, howtovideos.ai, our AI how-to video maker, turns a screen recording or a link into a finished tutorial with a script, voiceover and captions. For presenter-led brand videos, book a call with us.

Talk to a human

The crew present. David and the DigitalShyft team answer.

Book a call