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SightShyft · Website visitor identification by DigitalShyft

See who is on your website, not just how many.

SightShyft is DigitalShyft's website visitor identification product. A small script on your website records visits, a licensed identity partner matches some of those visitors to a person, and SightShyft shows you who they are, every page they looked at and a hot, warm or cold score for how ready they seem to buy. Global Privacy Control is honored in every state. It is in a small pilot now.

Apply for the pilotWatch the walkthrough

What is SightShyft?

SightShyft is website visitor identification made by DigitalShyft, a marketing company in Scottsdale, Arizona. Most visitors leave a website without filling in a form. SightShyft shows you who some of them were, what they looked at and how ready they seem to buy, so you can follow up while they are still deciding.

A licensed identity partner returns a match only when it holds a consented record for that person, and many visitors are never matched. That is why SightShyft does not publish a match rate: during the pilot it is measured on your own traffic, and you see the real number before you pay for anything.

Most visitor identification tools stop at a list of names. DigitalShyft already runs ads, SEO, answer engine optimization and nurture for its clients, so an identified visitor can go straight into the work that turns them into revenue.

SightShyft: see who is on your website

SightShyft at a glance

Product type
Website visitor identification
Made by
DigitalShyft, Scottsdale, Arizona (founded 2014)
Website
sightshyft.com; the dashboard is in the DigitalShyft client portal
How it collects
One small script on your website
Who it names
Only visitors a licensed identity partner holds a consented record for
What you see
Name, email, title, company or location where shared; pages viewed; source; a hot, warm or cold score
Where you see it
A dashboard and a daily email digest
Privacy
Global Privacy Control in every state, opt-out with suppression, 90-day raw data, California off without consent
Status
In a small pilot; no card to apply

How does SightShyft work?

STEP 1

Pixel

One small script records page views, the ad or link that brought each visitor in, and how they moved through your pages. Visitors sending Global Privacy Control stop here.

STEP 2

Identify

A licensed identity partner matches a visitor to a person only when it holds a consented record for them. Many visitors are never matched, and that is expected.

STEP 3

Score

Each identified person gets a hot, warm or cold score from the pages they hit, how often they come back, how recently, and where they came from.

STEP 4

Act

See them on your dashboard and in a daily email digest. Hot-visitor alerts, CRM sync and ad audiences are in development.

What do you get with SightShyft?

See who was there

Where the partner can share it: name, business or personal email, job title, company and location, for visitors who never filled in a form.

Avery Calder · Northwind SupplyHot
Quinn Ferro · Tidewater FitnessHot
Jordan Okafor · Copperline HomesWarm
Visitor #2C91 · Global Privacy ControlSkipped
PixelIdentifiedScoredDigest
✓ 3 people in today's digest · GPC honored
Illustration with made-up people and businesses.

Every page they viewed

Each person's full journey through your site, in order, with how they found you: the ad, search or link that brought them in.

Hot, warm or cold

A score from the pages they hit, how often they come back, how recently and where they came from, so you call the hottest first.

A daily email digest

Yesterday's identified visitors, sorted by score, in your inbox each morning, as well as on your dashboard.

Global Privacy Control, everywhere

When a browser sends the Global Privacy Control signal, SightShyft does not try to identify that visitor, in every state.

Opt-out and suppression

Anyone can opt out, and that opt-out applies across every site using SightShyft. Your existing customers can be suppressed too.

Short data retention

Raw visit events are deleted after 90 days. Identity resolution is off for California visitors unless your site runs a consent banner.

Ads, SEO and nurture

Ad campaign and SEO/AEO insights on some plans; hot-visitor alerts, CRM sync, ad audiences and an AI nurture handoff are in development.

Who is SightShyft for?

SightShyft is for businesses whose buyers research on the website before they ever get in touch.

Business-to-business sellers

Business mode shows a work email, job title and company, so sales can see which accounts are reading your pricing and service pages.

Consumer businesses

Consumer mode shows a personal email and location, for businesses that sell to households rather than companies.

Teams running paid ads

See which ad or link brought each identified visitor in, so you can tell which campaigns bring in people who come back and look at pricing.

DigitalShyft clients

If DigitalShyft runs your marketing, the team can use identified visitors in your ads, SEO and nurture. SightShyft runs inside the same client portal.

How much does SightShyft cost?

SightShyft plans are monthly, per website, and capped by the number of people identified each month; visitors who are not identified do not count. Prices are a draft while SightShyft is in pilot and are confirmed before your pilot starts. Applying takes no card. See the draft plans on sightshyft.com.

How does SightShyft compare?

Three ways to learn about the people visiting your website, side by side.

SightShyftWeb analyticsContact forms only
Who the visitor isA named person, where a licensed partner holds a consented recordAnonymous counts and segmentsOnly people who fill in a form
Pages they viewedEach person's full journey, in orderTotals per pageUsually none
How ready they areA hot, warm or cold scoreNot per personWhatever they write in the form
Visitors sending Global Privacy ControlNever identified, in every stateDepends on your setupNot applicable
What happens nextDashboard, daily digest, and DigitalShyft ads, SEO and nurtureA report to readA follow-up email

Web analytics and contact forms are general categories, not any one product. Many visitors are never matched by SightShyft, and no match rate is promised.

Common questions

What is SightShyft?
SightShyft is website visitor identification made by DigitalShyft. A small script on your site records visits, a licensed identity partner matches some of those visitors to a person, and SightShyft shows you who they are, what they looked at and how ready they seem to buy.
What match rate will I get?
SightShyft does not publish one. Match rates depend on your traffic, your industry and where your visitors are, and many visitors are never matched. During the pilot it is measured on your own site, and you see the real number before you pay for anything.
Does SightShyft honor Global Privacy Control?
Yes, in every state. When a browser sends the Global Privacy Control signal, SightShyft does not try to identify that visitor.
Can a visitor opt out?
Yes. Anyone can opt out on the SightShyft opt-out page, and the opt-out goes on a suppression list that applies across every site using SightShyft.
What do I need to change on my website?
Add the SightShyft script and a disclosure to your privacy policy; DigitalShyft supplies the wording for that clause. You remain responsible for your own site's consent and privacy duties, and your own counsel should review them.
How much does SightShyft cost?
Plans are monthly, per website, and capped by the number of people identified each month. Prices are a draft while SightShyft is in pilot, are listed on sightshyft.com and are confirmed before your pilot starts.
Can I use SightShyft today?
SightShyft is in a small pilot with DigitalShyft and a few of its clients. Apply on sightshyft.com and DigitalShyft will reply to set it up. No card is taken to apply.

Read more about SightShyft

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SightShyft runs on its own website: sightshyft.com.

SightShyft is one of 4 DigitalShyft products. The others:

Want to know who your visitors are?

Apply for the SightShyft pilot with your website. We measure what it finds on your own traffic and show you before you pay for anything.

Apply for the pilotWatch the walkthrough